Privacy Policy

Unlocking AI : Unlocking Growth

Effective Date: April 2025

Introduction
Welcome to South West AI Solutions (“we,” “our,” “us”). Your privacy is important to us, and we are committed to protecting any personal data we collect from you. This Privacy Policy outlines how we collect, use, and protect your personal information in compliance with UK data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Information We Collect
We may collect and process the following types of personal data:

  • Personal Identification Information: Name, email address, phone number, company name.
  • Website Analytics Data: IP address, browser type, operating system, and other technical data collected via cookies.
  • Communication Data: Any information provided when you contact us, subscribe to our newsletter, or request information about our services.
  • Usage Data: How you interact with our website, including pages visited and links clicked.

How We Use Your Information
We collect your personal data to:

  • Provide and improve our services.
  • Respond to enquiries and provide customer support.
  • Send marketing communications (only with your consent).
  • Analyse website traffic and improve user experience.
  • Comply with legal and regulatory obligations.

Legal Basis for Processing
We rely on the following legal bases for processing your personal data:

  • Contractual Necessity: When processing is required to fulfil a contract with you.
  • Legitimate Interests: For business purposes such as improving services and website functionality.
  • Consent: For direct marketing communications (you can withdraw consent at any time).
  • Legal Obligation: When processing is required to comply with legal requirements.

Data Sharing and Disclosure
We do not sell or rent your personal data. However, we may share your information with:

  • Service Providers: Third-party vendors that assist in providing our services (e.g., website hosting, email marketing tools).
  • Legal Authorities: When required by law or to protect our rights and interests.
  • Business Transfers: In the event of a merger, sale, or acquisition.

Data Retention
We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy, comply with legal obligations, or resolve disputes.

Your Rights
Under UK GDPR, you have the right to:

  • Access the personal data we hold about you.
  • Request correction of inaccurate data.
  • Request deletion of your data (where legally applicable).
  • Object to processing based on legitimate interests.
  • Withdraw consent for marketing communications.
  • Request data portability.

To exercise your rights, contact us at info@southwestaisolutions.com

Cookies and Tracking Technologies
We use cookies to enhance your browsing experience. You can manage your cookie preferences via your browser settings. For more details, refer to our Cookie Policy.

Data Security
We implement appropriate security measures to protect your personal data from unauthorised access, alteration, or loss.

Contact Information
If you have any questions about this Privacy Policy or how we handle your data, please contact us by emailing info@southwestaisolutions.com

Updates to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.