If you thought AI was just reserved for large companies with huge IT teams, a team of developers and six-figure budgets, let us introduce you to someone who’s proving otherwise.
Rob Law MBE — the Bristol-based creator of the iconic Trunki suitcase — has been building his latest venture, Zeepy Ltd, with a small but mighty team… and a lot of help from AI.
Zeepy blends media and physical products to help babies and young children sleep naturally. But here’s the secret ingredient: from brand creation to global reach, much of Zeepy’s success so far has been powered by AI.
How AI Is Helping Zeepy
Many owners dream of growing their business – whether regionally, nationally or globally, but the reality is (that for many) time, money, and manpower usually keep those dreams limited. AI changes that and opens up almost unlimited possibility.
By adopting AI early — and using it strategically — Rob and his team have:
- Saved tens of thousands of £££’s
- Saved years of development time
- Launched a professional podcast (now in the global top 5% with over 10,000 downloads)
- Built a brand in multiple languages without the usual translation headaches
- Freed up time by automating repetitive tasks, enabling his team to focus on creative thinking, faster experimentation, and new partnerships
As Rob puts it:
“AI has been genuinely transformative. AI is like having a superpower that levels the playing field for small businesses. It doesn’t replace people – it amplifies small teams. AI lets you look, feel, and perform like a much larger business, which is a huge advantage for start-ups.
It gives us the freedom to take more risks and try new ideas at very little cost.
Think of AI as a team of expert assistants, available 24/7
The magic isn’t just in the tools — it’s in how they’re applied. Rob’s team uses AI not to replace human creativity, but to clear the runway so their creativity can take off.
And it’s paying off. As Rob says:
“AI is essential for the future of small businesses. It’s like having a 24/7 team of experts at your side. I believe the future role of a CEO will be managing a team of AI agents, overseeing their work and reviewing outputs. Small businesses that embrace AI will move faster, save costs, and outpace competitors”
The AI ‘Magic Sauce’
At South West AI Solutions, we’re seeing more and more stories like Zeepy’s — small businesses discovering that AI (when used strategically) is a serious growth accelerator.
It’s not about chasing every shiny new tool. It’s about identifying the tasks that slow you down, then applying AI in a structured, human-first way to free up your people for higher-value work.
And when you do that, you’re able to take your business to new heights not previously posssible.
Final Takeaway
Rob’s story shows that AI is no longer an optional “nice to have” for small businesses aiming high. It’s the modern-day equaliser, levelling the playing field for smaller, regional organisations to operate on a much larger scale and move at incredible pace.
Want to see what AI could do for your business?
Book a FREE one-hour AI Introducer Session with us and take your first step on your organisation’s AI journey.
Spotlight on Zeepy’s Products
If you have young children, you have to check out check out Zeepy’s website. Zeepy doesn’t just tell good bedtime stories—they live them through delightful, purpose-built products.
Head over to their website to learn more about:
FREE Zeepy Sleep Guide for Parents
Embark on a journey to peaceful nights with the Zeepy Sleep Guide your trusted companion for navigating the ups and downs of toddler and child sleep. Designed with empathy, love, and expert insight, it’s more than a manual, it’s your gentle guide to building healthy, happy sleep habits.
Zeepy Sleep Trainer Clocks
Discover Kip the Kitty 4-Phase and Slumber the Sloth 2-Phase; Sleep Trainer Clock Collection. Each sleep training clock is a gateway to dreamland for your little one, encouraging better bedtime routines.
Zeepy Sleep Podcast
A collection of calming, imaginative bedtime stories (e.g., Kip & Slumber’s Magical Midnight Meeting)—narratives infused with themes of friendship, empathy, and wonder. Each episode includes gentle soundscapes and slow breathing cues to lull little ones to sleep. Head over to the website today to enjoy listening to these heart-warming podcasts.
Matt Greaves
CEO and Founder
South West AI Solutions