Transformational business leader joins growing AI consultancy to help accelerate innovation and digital skills across the South West
South West AI Solutions has appointed Helen Wylde-Archibald as its new Non-Executive Director and Brand Ambassador, marking a significant milestone in the company’s growth and commitment to regional innovation.
Helen brings with her a wealth of board-level expertise and a track record of delivering transformational growth across the telecoms, transport, and technology sectors. A passionate advocate for inclusive innovation, Helen’s career has spanned leading global organisations such as Vodafone, O2, and Parcelforce, as well as launching sustainable ventures like LUMO and scaling regional businesses such as Wildanet.
Speaking about the appointment, Matt Greaves, CEO and Founder of South West AI Solutions said:
“Helen is an inspiring leader with a deep understanding of how to drive meaningful change at both a strategic and cultural level. Her appointment signals our commitment to not just talking about the future of work, but actively shaping it in a way that works for people, businesses and communities.
I’m thrilled to welcome Helen to the team as we continue our mission to make AI accessible, human-centred and rooted in the real needs of our region.”
Helen’s role will include championing the South West AI Solutions brand, mentoring local businesses on responsible AI adoption, and helping shape the organisation’s growth strategy.
Commenting on her new role, Helen said:
“I’m absolutely delighted to be joining South West AI Solutions at such an exciting time. Having returned to the South West in 2019, I’m passionate about using technology to create jobs, opportunity and prosperity for the region. AI is an incredible tool, but only if we make it work for people. That’s exactly what this company is about – supporting local organisations to feel confident, informed, and inspired as they take their next steps with AI.”
Helen’s extensive portfolio includes launching digital infrastructure projects, advising on future mobility technologies, and securing multi-million-pound investments for regional growth. Her leadership has been recognised with awards such as the Women Business Leaders Award for Technology and Digital in 2019.
As South West AI Solutions expands its services, Helen’s appointment brings valuable expertise, strategic guidance, and an unwavering commitment to the company’s core mission – to demystify AI, upskill the workforce, and put people at the centre of every transformation.