About South West AI Solutions

Unlocking AI : Unlocking Growth

Curious about AI but not sure where to start? You’re not alone

For many business leaders, the idea of implementing AI across their organisation can feel overwhelming.

South West AI Solutions was created to change that.

We work with senior leaders, business owners, and department heads who are ready to take their first (or next) steps with AI. Whether you’re completely new to AI or looking to scale what you’ve already started, we offer practical, hands-on support to help you turn potential into progress.

From live demonstrations and in-house consultancy to tailored training and step-by-step guidance, we make AI simple, accessible, and relevant to your business.

We’re not here to dazzle you with jargon or sell tech you don’t need. We’re here to be your AI partner – helping you lead your team confidently through the next wave of digital transformation.

Let’s make AI work for you.

Our Beliefs

We believe:

  • AI isn’t about replacing people; it’s about replacing tasks
  • AI is about enhancing your people and amplifying their potential so they can focus on those activities that provide greater value
  • The future of business will be shaped by those who learn to use AI not just to work faster, but to think, decide, and lead better
  • As business leaders, we have a responsibility to support our staff with this transition and provide a safe and secure environment in which to use it
  • Long-term success comes from scalable systems, empowered teams, and values-led leadership.
  • The South West has untapped potential and innovation should drive local opportunity, jobs, and sustainable growth.
  • True transformation balances vision with structure, and excitement with execution.

Meet the Team

Matt Greaves and Helen Wylde-Archibald first worked together at Wildanet over a period of 5 years, where they shared a vision for technology-driven regional growth.

That collaboration evolved into creating South West AI Solutions – a venture born from their shared passion for innovation, inclusion, and empowering organisations with the tools of the future.

Matt Greaves

CEO and Founder

Matt’s 25 year career has been defined by helping organisations grow and adapt through strategic leadership, project management and effective communication. This experience, particularly in delivering complex, cross-functional projects, underpins his belief in structured, strategic execution and communication – values he now bring to AI consultancy.

After initially approaching AI with scepticism, Matt re-engaged in early 2024 with a fresh perspective. He discovered the power of prompt engineering, built his first AI agent, and began to experience genuine time savings. By 2025, Matt had created more than 10 tailored AI agents and was actively building custom AI solutions for clients.

For many businesses, AI still feels complex and inaccessible. That’s where he saw an opportunity to help. Matt’s strengths lie in helping organisations translate AI into practical solutions that deliver real value – whether that’s through condensing hours of work into seconds, automating communications, or improving customer experiences.

Helen Wylde-Archibald

Non-Executive Director and Brand Ambassador

Helen brings many years of Board Level (executive and non-executive level), technical, governance and commercial leadership across the UK and international markets, with a proven track record in scaling businesses, leading innovation, and delivering transformational change. From launching groundbreaking technologies to driving cultural and digital transformation, her career has consistently focused on delivering real-world value through strategy, technology, and people.

Having held senior roles at Vodafone, O2, Parcelforce, the Connected Places Catapult, and most recently as CEO of award-winning broadband provider Wildanet, Helen has led complex businesses through periods of high growth and technological change. At Wildanet, she secured major government contracts, launched a training academy, and steered the company to become the first B Corp certified Alt Net in the UK.

Helen’s expertise spans AI, digital transformation, infrastructure, and sustainable transport, having also launched the LUMO rail service as MD of East Coast Trains and advised on cutting-edge projects such as digital twins and autonomous vehicles.

In 2019 Helen received the Women Business Leaders Award for Technology and Digital and her earlier successes range from the launch of GPRS at Vodafone (digital data on mobile phones and laptops) in the UK, to the successful turnaround of a £500M Business Unit at O2 to sustainable growth through customer focus and a clear understanding of how to attract profit. She helped set up the parcel locker systems in the UK and worked with BEIS through the Catapults on the introduction of hydrogen for vehicles, Connected and autonomous vehicles, (using AI), Digital Twins for cities, and various other cutting-edge projects that will help the UK economy to grow through innovation and technology.

Helen believes that good business is best achieved through balancing delivery of the big picture whilst ensuring longevity through cultural change, process, scalability, and a programmatic value-based approach which nurtures change and makes it exciting rather than scary for all those involved.